Tori Bradshaw

btori7@mail.com • (801) 791-9955

Fundraising | Event Management | Volunteer Leadership

Core Knowledge and Skills

• Event Planning • Fundraising • Marketing • Business Development • Budget Development & Implementation • Vertical & Horizontal Campaigns • Team Leadership • Staff development
• Program Development • Project Management

Highly skilled marketing and event planner creates meaningful experiences for volunteers and participants while engaging in significant fundraising. Manages every level of program details, from initial planning and strategizing through advertising, promotions, gift management, and, ultimately, cultivation of donations. Unifies branding messages, producing online and offline marketing strategies that maximize bottom line results. Reduces marketing costs and streamlines successes by evaluating and managing all aspects of program from the highest levels to the most critical details. Builds partnerships with stakeholders and outside nonprofit organizations to reach corporate goals.

PROFESSIONAL EXPERIENCE

Director of Marketing 

2010 – Present

Garden Terrace Life Care Center of America, Salt Lake City, UT

Led strategic marketing program designed to increase community census. Built relationships with external stakeholder organizations to create positive weekly and monthly activities for residents. Directed public relations to promote business goals and influence key opinion leaders in the community. Designed and implemented budget.

  • Reversed poor opinion of facility within the community by establishing and executive rebranding plan. Conducted market research about organization, and resolved important roadblocks according to budget and community need. Reflected new branding strategy in signage. Developed virtual tour of facilities to communicate changes to outside professionals.
  • New community opinion resulted in increased referrals and increased account levels within company. Built image of new wound care and transitional rehabilitation programs in public’s mind.
  • Revamped discharge program, establishing a process by which patients could have a codified list of necessary resources for when they would need them. Increased patient return ratio and resulted in increased communication post-discharge and overall customer satisfaction.
  • Differentiated Garden Terrace from other programs in the community. Instituted vertical and horizontal campaigns, including a “fitness in the park” lunch hour event involving business education, fitness, lunch, and common goals. Additional fitness programs solidified relationships with community members.
  • Complimented by regional vice president, who stated that successes should be a model throughout 34 buildings under his direction.

Director of Marketing 

2008 – 2010

Cottonwood Creek Retirement & Assisted Living, Holladay, UT

  • Created and executed event logistics, set-up, teams, ordering, inventory, and recap. Maintained and built relationships with referral sources, community centers, and associations. Sponsored Industry committee lunches, functions, parties,space rental, and fundraisers. Staged model rooms and brought new eyes and ideas to market building in best light.
  • Followed up on leads online and offline to feed pipeline and close numerous profitable sales.
  • Improved and implemented systems for departments; created staff development enhancements that incorporated daily operating systems resulting in more productive, happy employees and customer retention and new business
    Built marketing plans and budget reports creatively maximizing scarce resources and enhancing bottom line results.
  • Designed brochures and collateral incorporating a “Feel the community before you see it” brand strategy, emphasizing services focusing on whole customer.
    Integral in redesigning and overhauling website; promoted use of SEO and placement corporate wide for a broader presence throughout company and in other markets.
  • Strategized with teams on maximizing efficient use of inventory, placement among competitors in market, sales, and market forecasting.

Marketing and Sales Director 

2007

Haven Healthcare, Murray, UT

Ramped up a positive presence with all levels of relationships and team involvement. Coordinated processes and systems with all departments. Business development opening a new office in undeveloped market.

  • Instrumental in reducing operating and marketing costs while meeting or exceeding all company goals and expectations.
  • Gained contracts in difficult areas by thinking and moving strategically to achieve objectives.
  • Coordinated with teams to ensure timely completion of all program tasks and proper reporting of schedule for territory amongst many teams working with patient needs

Area Marketing Manager 

2005-2007

Vanguard, St. George, UT

Developed and implemented brand strategies and marketing programs to meet business branding and profit objectives working closely with financial product lines. Analyzed markets for business trends and conditions and competitor agendas.

  • Measured and reported success from new initiatives launched and tactics used.
  • Developed sales contracts and reports. Completed orders and made delivery arrangements.
  • Prepared and presented sales proposals, projection figures and marketing campaigns.
  • Enhanced existing relationships to create opportunities and close sales through various avenues of education, relationship, and project coordination.

PROFESSIONAL DEVELOPMENT and MEMBERSHIPS

Bachelor of Science, Major: Technical Sales, Weber State University, Ogden, UT.

Associate in Applied Science, Major: Sales and Merchandising, Weber State University, Ogden, UT.

Licensed Utah Marketing Representative.

Member, Holladay and Murray Chamber of Commerce.

Member, Women in Business.

Member, Alzheimer’s Association.

Member, UALA.